A recent article in Wired Magazine described just how much time adults spend online. More time than sleeping, working or commuting! The takeaway lesson for therapists: if you are to meet clients where they are, you can’t ignore your online presence.
Something we often hear is…”my clients aren’t online” or “the web doesn’t really impact my business.” Well, it’s just not true. Your potential client likely spends more time online than doing anything else in their life. If you want to meet clients where they are, you need to be online, addressing their pain points, using language that addresses their needs.
Reach out for a complimentary consultation. Learn how you can meet clients where they are.
Find and address the pain points
Networking is important, but you just can’t ignore the impact of your digital presence on your practice. When potential clients are looking for information, whether that be about recovering from substance abuse, managing anxiety or depression, or improving their marriage, the therapist that addresses their pain has the best chance of gaining a new client.
Find the pain-point. It isn’t about describing your practice, it’s about touching real client needs. What pain-points are addressed by your website or professional profile? By switching gears from features of your practice to the real-world benefits that you may be able to provide, you can immediately create a stronger sense of value for potential clients and give them a real-world context for why they should reach out.
“Tilt” your content
Different portions of your digital presence can and should “tilt” to different audiences.
Being a jack of all trades can hurt your ability to connect to clients. Rather than striving to appeal to all issues, all audiences, visualizing a potential client can help you focus on the needs of one key audience segment. The more you connect with a specific group, the more your message will resonate. This is where data comes into play. At TherapyEverywhere, we put our Big Data Brains to work, utilizing Analytics information that we collect to continually improve your message and focus engagement.
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