The single most effective step that you can take [Read more…]
Google My Business
You can leverage Google My Business to reach potential and current clients. Your customers can encounter you more often on Google Search and Google Maps.
On Google My Business, you can let pictures of you and your location build connection and empathy. (In fact, you can include a 360° panoramic tour around your office, using the same technology as Google Street View.) Reviews by colleagues and/or clients can help you tell your story to the world.
When Google reports “labeled for reuse with modification”
Google is only reporting how the image is labelled. It doesn’t actually verify that “labeled for reuse with modification” is actually correct. If not, the person at risk for copyright infringement is you – not Google.
Google writes here:
Note: Before reusing content, make sure that its license is legitimate and check the exact terms of reuse. For example, the license might require that you give credit to the image creator when you use the image. Google can’t tell if the license label is legitimate, so we don’t know if the content is lawfully licensed.
A story from the front lines
A client of ours, an active blogger, posted an image that she thought was public domain. A very cute photograph of mother and baby. [Read more…]
Hashtags can turbo charge your engagement with users on Google+. Extend the reach of your postings beyond your connections. Use hashtags to promote your practice and attract more clients.
What is a hashtag?
A hashtag is any combination of characters led by a hash symbol (#). A hashtag, if used frequently enough by enough different people, can attract more individual users to your post. [Read more…]
You can use Google+ to create posts that can be seen by your network of connections. You can use Google+ to get the word out about your practice, and to attract referrals and new appointments. [Read more…]
You can spend a lot of time creating posts on social media (Facebook, Google+, and LinkedIn) and not get many results. There are a few simple tips for making effective posts that generate more appointments.
In posts, link to your web site
If your goal is to create new appointments and build your client roster, the first step is often to get the viewer into your site, away from the busy, distracting environment where you are posting. Once on your site, you can hammer away at your message and win more appointments. [Read more…]