Are you connected to Google Analytics but having trouble keeping track of what the different terms mean? Here is a quick guide to make sense of what Google Analytics means for your therapy website. Making sense of Google Analytics can help you succeed!
Understanding Google Analytics will help you understand how effective your website is for growing your therapy practice. Equipped with this knowledge, you can tweak your website to help your practice grow.
You should be able to use Google Analytics to answer:
- How many people come to my site?
- How did they get to the site?
- Where are they located?
- How long did they spend on the site?
- What parts of the site are particularly effective?
- What pages on the site need help?
New Visits vs. Visits
Let’s say that Andrew visited your site for the first time on February 25 and then returned on February 26. An Analytics report for the month of February would count two visits by Andrew in February and one new visit.
Let’s say that Andrew returned on March 1. An Analytics report for the month of March would count one visit by Andrew in February and zero new visits.
“Unique Visitors” is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
Let’s say that Andrew visited your site on February 25th at 10 AM and at 11:00 AM and then returned on February 26. An Analytics report for the month of February would count three visits by Andrew in February and one unique visit. Let’s say that Andrew returned on March 1, 2, 3, 4 and 5th. An Analytics report for the month of March would count five visits by Andrew in February and one unique visit.
What is a “Visit” in Google Analytics
The concept of a visit in Google Analytics is important to understand. Many features, reports, and metrics depend on how Analytics calculates visits.
A visit starts when somebody views a page on your website. One visit can include one or more pageviews. When a visit ends, the next time that the visitor returns to your site will be counted as an additional visit. The most common methods that end a visit are:
- After 30 minutes of inactivity
- At midnight
Your next steps
Do you already have Google Analytics installed on your site? Do you need help getting Google Analytics on your site, or do you want a no-cost analysis of your Analytics? We would love to help. Just fill out the contact form and click Send. We’ll be in touch as soon as we can.
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