Are you making good use of your PsychologyToday profile ? How often do you get new clients from PsychologyToday? How many of the “views” on your PsychologyToday profile go on to contact you and become appointments? Can you do better, and get more clients from PsychologyToday?
In this post, you will learn how to get more clients from PsychologyToday. Convert more profile views to appointments.
Why it’s sometimes hard to get more clients from PsychologyToday
The popularity of PsychologyToday that makes it an important marketing tool for your practice also makes it an important tool for many other therapists in your area. When a potential client gets to PyschologyToday, she might see your profile, but in most cases she’s likely to see many other profiles as well.
Let’s take an example of a person who enters “St. Louis Park, MN” in the search box on PsychologyToday. St. Louis Park is a suburb of Minneapolis with 152 therapists listed in PsychologyToday. If you are lucky enough to appear in the top three listings – which will happen for less than 2% of searches on the site – you have just a few seconds to persuade the viewer that they should call you, or at least visit your website to learn more about you.
How You Can Easily “Lose” Profile Views in PsychologyToday
The listings in PsychologyToday have a “breadcrumb” banner on top. Potential clients can click on the breadcrumbs to return to the search results or start a new search.
If you have succeeded in attracting a potential client to your PsychologyToday listing, the last thing you want is to lose the potential client to a click on the breadcrumbs before they have called you and made an appointment.
How to Get More Clients from PsychologyToday Profile Views
Step 1 – Use your PsychologyToday listing to tell a compelling story. Your objective is for them to see your page and call. If you can’t get them to call immediately, you want them to click through to your website. You have just a few seconds to make your case!
Step 2 – Link to your website on your PsychologyToday profile.
Step 3 – Once they click through to your website, you want the potential client to see a continuation of the compelling story that attracted the potential client on your PsychologyToday listing.
If your PsychologyToday listing tells a story about effective counseling for PTSD, what will happen if the potential client clicks through to your website and reaches a page that mentions couples counseling, and career counseling and umpteen other items? You are likely to lose your client.
Once the client reaches your website, your objective is for the client to contact you for an appointment before they leave your site. Keep the story compelling and focused. Keep the client moving along the the path to reach out to you be phone or via the contact form.
Track Your Stats to Measure Your Success
PsychologyToday has profile statistics for how often people contact you or click through to your website after viewing your PsychologyToday listing. Measure your success by how many page views translate to calls for appointments, not by net page views.
We Can Help
At TherapyEverywhere we can help you tell a compelling story through your website and increase calls from clients. In addition to creating and developing your website, we will help you market your services to clients in your catchment area through social media including sites such as PsychologyToday.
Have you considered creating a listing on Psychology Everywhere as a complement or alternative to your PsychologyToday profile?
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