How Psychology Today works: What every therapist should know

Understand how Psychology Today works in order to get more appointments from your Psychology Today profile

Do you have a profile on Psychology Today or are you considering getting a profile page on Psychology Today? For many practices, Psychology Today can be a real boon in getting new clients. Understanding how Psychology Today works is the first step towards getting more appointments from your Psychology Today profile.

For tips and tricks that you can use to get more clients from your Psychology Today profile, read on.

Want to make the most of your Psychology Today profile? Our Psychology Today optimization support gives you practical feedback that you can implement right now. 

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How clients get to therapist profiles on Psychology Today

Some potential clients wind up viewing a therapist profile after they have already entered the PsychologyToday.com website. They may have been reading or browsing articles on PsychologyToday.com, and then decided to search for a therapist. Find out more about posting an intro video 🎥 for your Psychology Today profile.

Many more potential clients get to Psychology Today because they searched for a particular therapist, or for a therapist near their home, school, or place of work. People searching for “psychologist in St. Louis Park” are likely to see Psychology Today listings in the top five results on Google.  (In addition to showing Google My Business results, Psychology Today, Yelp, Health Grades, and other sites that provide directories/reviews sites tend to rank high on search engine results.)

How Psychology Today works: when is your profile shown?

In many cases, your potential client will see a directory listing all the therapists in a particular county, town, or zip code. Within this listing, Psychology Today rotates therapists so that each listing has a chance to be at the top of the search results. However, unless it is your turn to be featured at the top of the list of search results, you are unlikely to be found by potential clients.

Imagine that a search in your area yields over 200 therapists (a common result). You will only appear in the top five in one out of forty views by potential clients.  In percentage terms, 97.5% of the time, your profile is very unlikely to be viewed by the potential client.

Use this information to get better results from your Psychology Today profile

It’s simple. You need to make the most of the 2.5% of the cases where the potential client has a chance of seeing your profile.

Psychology Today sends a monthly traffic report to your inbox, which includes statistics on how many people have made searches in your area, how many have read your profile, and how many have reached out for an appointment. Understanding the numbers and understanding this monthly traffic report gives you the data you need to know which areas of your profile need improvement.

You now know how Psychology Today works, or at least how it displays a list of therapists to your potential clients. Use this knowledge to focus your attention on what you need to do!

Your next steps

Review your Psychology Today profile. Is it telling a compelling story to your target audience? Improvements that you can make include improvements to your profile picture, your summary statement, your personal statement, and more.

Asking for endorsements from your colleagues can also help you build trust with new clients and attract professional referrals.

Consider what happens when a client clicks through from your profile to your website (or, if the absence of a website reduces the chances that the client will make an appointment). Are you using your website and your profile together for optimal client conversion?

Improve your Psychology Today profile to get better results

Use endorsements from your colleagues to increase leads

Add a “verified by Psychology Today” seal to your website

Get personalized help

TherapyEverywhere is here to help you improve your business results. Tell a compelling story. And, convert more profile views to appointments. Call now for a free consultation or just fill out the contact form and click Send.

Have you considered creating a listing on Psychology Everywhere as a complement or alternative to your PsychologyToday profile?

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