Do you have a profile on Psychology Today or are you considering getting a profile page on Psychology Today? For many practices, Psychology Today can be a real boon in getting new clients. Understanding how Psychology Today works is the first step towards getting more appointments from your Psychology Today profile.
Have you considered creating a listing on Psychology Everywhere as a complement or alternative to your PsychologyToday profile?
How Clients Get to Therapist Profiles on Psychology Today
Some potential clients wind up viewing a therapist profile after they have already entered the PsychologyToday.com website. They may have been reading or browsing articles on PsychologyToday.com, and then decided to search for a therapist.
Many more potential clients get to Psychology Today because they searched for a particular therapist, or for a therapist near their home, school, or place of work. People searching for “psychologist in St. Louis Park” are likely to see Psychology Today listings in the top five results on Google. (Psychology Today, Yelp, Health Grades, and other sites that provide directories/reviews sites tend to rank high on search engines results.)
How Psychology Today Works: when is your profile shown?
In many cases, your potential client will see a directory listing all the therapists in a particular county, town, or zip code. Within this listing, Psychology Today rotates therapists so that each listing has a chance to be at the top of the search results. However, unless it is your turn to be featured at the top of the list of search results, you are unlikely to be found by potential clients.
Imagine that a search in your area yields over 200 therapists (a common result). You will only appear in the top five in one out of forty views by potential clients. In percentage terms, 97.5% of the time, your profile is very unlikely to be viewed by the potential client.
Use This Information to Get Better Results from Your Psychology Today Profile
It’s simple. You need to make the most of the 2.5% of the cases where the potential client has a chance of seeing your profile.
You now know how Psychology Today works, or at least how it displays a list of therapists to your potential clients. Use this knowledge to focus your attention on what you need to do!
Your Next Steps
Review your Psychology Today profile. Is it telling a compelling story to your target audience? Improve your Psychology Today profile to get better results. Consider what happens when a client clicks through from your profile to your website (or, if the absence of a website reduces the chances that the client will make an appointment).
TherapyEverywhere is here to help you improve your business results. Tell a compelling story. And, convert more profile views to appointments. Call now for a free consultation or just fill out the contact form and click Send.Please share this post!