What is social marketing? Every time you post, respond, comment, recommend or share you are engaging in social marketing. Properly done, social marketing will help attract new clients to your practice.
When you post content to your website, and when you share that content on social media, you will become what you post. Your activity on social media sites such as LinkedIn, Facebook, Yahoo Groups or Google+ will shape perceptions of your practice.
- What treatment options do you want to be known for?
- What target populations do you want to attract?
If you are focused on moving more of your practice to online sessions, for example, you would not want to post about disorders or issues that require face-to-face sessions. In this case, you would not choose to post about eating disorders or educational assessments. If you prefer to avoid testifying in divorce cases, don’t post content about your experience testifying in child custody cases.
Create and share content that will get you noticed in the way that will help you build your business. Think about what you want to be known for, and post about those topics. If you believe strongly in the power of couples counseling using the XYZ method, then write about that method. Share your experiences. Create content that briefly summarizes research publications about the method. Describe success stories.
Post With the Current of of Discussion
Take note of the discussion topics, and especially the discussion topics that generate lots of questions and comments. Find themes that people seem interested in, and look for those themes that overlap or intersect with your plans for growing your practice. If there is discussion, for example, about setting boundaries for at-risk teenagers, and your target population includes adolescents, consider creating website content about how parents can set guidelines with their teens.
Post About Your Content
If you don’t post with information that leads back to your own interesting, informative content, nobody will find it! When you add content to your website, notify your connections. Promote each new content item with “teasers” to stimulate curiosity.
In your teasers, state the benefit of clicking through to your site to read your content. Will the reader learn about new techniques, find out how to choose a therapist or a treatment modality, gain encouragement or inspiration?
Sharing content on social media builds recognition of your practice, what you do, and what you know. Social marketing can bring potential clients to your site.
Post interesting comments, and refer back to interesting content on your own website. Give your connections something to mull over and discuss. Provoke approval, comments or new suggestions. Remember, when doing social marketing you are building your reputation as a committed, caring professional who can counsel and heal. Inspire your audience to think of you as a competent therapist who can help.
Use Social Marketing to Broaden Your Network
Make new connections with people who read or comment on your posts. Invite people who are “influencers” on group discussions to join your network. Suggest that they may want to comment on one of your posts. Encourage reciprocity by sharing or recommending or commenting on their content.
Get Professional Social Marketing Help In Building Your Practice
At TherapyEverywhere.com, we help psychologists, therapists and counselors use social media/social marketing to build their practice.