Do you have a profile on Psychology Today? Do you have therapist listings on other websites such as Good Therapy? Are you concerned about joining a therapist directory such as Psychology Everywhere – and wondering if a listing can actually improve your practice?
The bottom line: creating a listing isn’t an instant ticket to success. But leveraging your online therapist listing can be a very important move in building your digital marketing funnel. Effective use of your online listings can help you get more clients and grow your practice.
✅ Pick a directory, such as Psychology Everywhere, that has great support to help you optimize your profile.
Get specific; focus on information relevant to clients and referral sources
Some therapy directory sites ask for oodles of information about your practice that don’t help you connect with clients. Listing modalities – some of which your potential clients have likely never heard of – will not help you market your private therapy practice. Do sites that allow you to list 30 specialties genuinely help the clients that you most want to find you?
Get specific. This is your opportunity to refine your profile. Think about what your clients need and are looking for. Use your profile to highlight what will “press the button” for new clients. Instead of going on about your education, focus on the issues you treat and what sets you apart from the other therapists in your area. Do this well, and potential clients won’t even notice the other therapists in the listing. They can recognize a gem when they see one.
Is a listing just passé? Definitely not on Psychology Everywhere where your listing appears side-by-side with curated content. And, you have an opportunity to add your own articles.
(Photo by Giovanni Randisi.)
✅ Make sure that your therapist listing is in a directory that helps you stand out of the pack and focuses on matching you with the new clients that you most want. Psychology Everywhere meets this criterion.
Get active
So you’ve set up a profile on a therapist directory. All you have to do now is sit next to your phone, waiting for it to ring. I’m sure this is how you spend all of your free time. You know we’re kidding, right?
Therapist directories are just one piece of the puzzle that makes up your online marketing strategy. Use a directory that links up to your social media accounts and your website, and create a comprehensive plan to market your practice. Your success is worth it.
✅ Does your therapist listing drive traffic and qualified leads to your website or practice Facebook page? Psychology Everywhere does both – even showing your Facebook posts and allowing likes and comments directly from your directory listing page.
Get SEO savvy
Maybe you are concerned that the therapist listing you sign up for won’t consistently feature your practice on the front page of the website. Does this mean your listing on the therapist directory is a waste of money? No! Most clients won’t find your listing by scrolling down the homepage of the therapist directory anyway. They will find you through a Google search.
Get SEO (search engine optimization) savvy. Remember – your goal is to create a strong online presence for your private practice and leveraging SEO for your practice through your listing is a crucial strategy for your practice. Use keywords that are the most relevant to your target audience, link up with your website, and see how this listing can help with Google search results for your name, your practice, and the issues you want to treat. A successful directory, such as Psychology Everywhere, will bundle original content that brings new readers to the website and boosts your search results.
✅ Check that your listing directly complements your SEO strategy.
Cut out stumbling blocks to new appointments
A good therapist directory is all about making it easier for potential clients to contact you. We don’t have a lot of patience for directories that make you or clients login and neither should you. We recommend that you pick a listing that links to your website, phone number, and social media accounts (professional accounts only, please) to facilitate direct and uncomplicated communication between you and your clients.
✅ Make sure that your directory listing allows new clients to reach out directly. Check out the listings on Psychology Everywhere, to see how it should be done.
Get started
Click here to get help leveraging your online listing to successfully market your private practice. Click here to arrange a complimentary 15-minute consultation, or just fill out the contact form and click Send.