You can spend a lot of time creating posts on social media (Facebook, Google My Business, and LinkedIn) and not get many results. Keep reading for a few simple tips for making effective posts that generate more appointments.
Provide a link to your web site
If your goal is to create new appointments and build your client roster, the first step is often to get the viewer into your site, away from the busy, distracting environment where you are posting. Once on your site, you can engage your reader and win more appointments.
Including a link to a specific post on your site that complements our message helps drive people to your website. Once they are on your site you have the opportunity to turn curious visitors into appointments.
In your post title, engage readers with a question
Everybody loves to be asked their opinion. Asking a question starts a dialog, and encourages conversations on your Google My Business page, Facebook post, or LinkedIn discussion.
A few examples of questions that tend to generate engagement are:
“What has been your experience with ____?”
“What would you do if _____?”
“Have you every experienced ______?”
Keep your questions related to the “landing page” on your website and you will be well on your way to engaging clients and providing a real reason for potential clients to reach out and make an appointment.
Use engaging images
When you link to a page on your website, the Google My Business page, Facebook post, or LinkedIn discussion will include an image from your web page. The photo or image that you use makes you stand out in the news feed. The more often that you stand out, the more appointments you will generate.
Be timely
You will have more success in engaging your audience when your post is timely.
- School ending?
- In your post link to a web page that relates to preparing for summer vacation.
- Holidays coming up?
- Create a post that talks about managing stress during the holidays.
How fast you reply to comments on your posts is part of being timely. If you respond rapidly, readers will engage with you in the future more often.