Running campaigns on AdWords for mental health practices can be frustrating, time-consuming, and costly in the best of times. When Google makes major changes to how AdWords work, you can easily get overwhelmed just trying to keep up. Are you sure how to optimize your ads for the latest changes? What keywords are delivering the most impact? Which landing pages are most effective? How to keep your costs under control?
At Therapy Everywhere, our AdWords team keeps up-to-date with the constant evolutions in AdWords so that you can focus on treating your clients.
While there is always something new happening with AdWords, this summer there is a tsunami of changes. Get help from the TherapyEverywhere team to tweak and optimize your Google Ad campaigns. Choose how much input you want from our expert team and click Subscribe.
What do you need to do before moving to the AdWords interface this summer?
Switching to the new Google Ads user interface (UI) can seem daunting, but you can use the new UI to help your ads succeed. Until now you had the choice to use the old interface or the new interface. No longer. Starting this summer you must use the new interface.
3 things you need to do if you are running AdWords for mental health practices
Take the AdWords guided tour
AdWords offers a concise tour of the new interface to show you where to find the important features.
Are you unsure where to locate your previous settings? Do you want to learn which new features have been added? The guided tour will help you familiarize yourself with the new UI, saving you time and frustration.
Make sure your filters, rules, and reports are working.
Although the majority of your data will be transferred to the new UI, certain reports and rules have been altered or retired completely.
For example, any rule or that relies on a column that is no longer available in AdWords will stop working in your account.
Reporting that will cease to function includes:
- Destination URL performance report
- Managed placement performance report
- Automatic placement performance report
- Placement report
In addition, users will experience significant changes to the following reports:
- Historical quality score
- Landing page experience
- Expected CTR
- Ad relevance
Learn how you can leverage the new AdWords features.
Since 2017, AdWords has been rolling out new features that never made it into the old UI.
These new features include:
- Bid adjustments for calls (so your call extensions will show more often)
- Ad variations for A/B testing
- And much more!
Educating yourself about these new features will allow you to leverage AdWords to promote your practice.
Get help with AdWords – make every ad dollar pay for your practice
Whether you need help with an existing AdWords account or want to begin advertising, our team at Therapy Everywhere is skilled in implementing effective AdWords strategies that will work for your practice.
We can manage your AdWords account, optimizing your ads for Google’s updates, so you can focus on your private practice.
Subscribe now to get started right away or contact us now for a free consultation. You can call, or just fill out the contact form and press Send.Please share this post!