Nobody wants to be the last person investing in a blacksmith shop as Henry Ford is mass-producing cars. Should you spend time and money marketing via email? Does email marketing for mental health professionals and programs make sense anymore?
Here are some more myths about email marketing that hamstrings the mental health professionals who believe them:
- Email marketing is passé
- Only old people look at email
Fortunately, we have reams of data that tell us just how true or false these myths about email marketing for mental health practices are.
Myth 1: Email marketing is passé
Nope. Not unless you want to cut yourself off from the hours and hours that people spend checking their email at work and home, while walking, attending wedding ceremonies and funerals, talking on the phone, working out, in the restroom (over 50% of millennials and 42% overall), and even tucked into bed (57%).
Survey respondents say they check email while watching TV or while watching a movie (69 percent), in bed (57 percent), and on vacation (79 percent)… A quarter of Americans report checking email regularly right up until they go to bed, with three percent actually getting up in the middle of the night to check messages.
—Adobe Survey of White Collar Workers. Click here for details of the email usage survey.
Myth 2: Younger people don’t read email
As a therapist, you might want your clients to be less addicted to their phones and to stop obsessing over staying in touch. But this is not what is happening. For millennials, the rate of email usage is higher than for older professionals.
Percentages increase across the board for millennials (ages 18-34), with a disturbing 20 percent more checking email while driving.
— Adobe Consumer Email Survey
What are the implications for mental health professionals?
Don’t ignore email marketing! Proceed with caution. Avoid possible HIPAA issues, and make the best use of your marketing dollars.
Reach out to our team. We are experts in email marketing for mental health professionals — including MailChimp and Constant Contact (we are a Constant Contact Partner) . Get a free consult and see how and if you can use email marketing to win new clients, build referrals, and grow your practice.
Want to learn more? Click here to schedule a free consultation.
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