What stumbling blocks are you putting in front of potential clients? How often do Psychology Today profile views convert to clients? How often do clients from Psychology Today click through to your web site but not call?
The first step is to understand the traffic update that PsychologyToday provides for your profile.
Figure out the traffic per month
Make sure that you are comparing apples to apples. If your report gives you data from the beginning of January, divide by the number of months to date so that you get a monthly average. This will enable you to compare your numbers reliably.
Sample report for Dr. Stuart Little, with monthly averages shown:
|From Jan 1||Avg./Month|
|Searches in your city and zip||18,205||1,655|
|Views to your profile||1,589||144|
|Emails sent to you||9||1|
|Clicks to your website||57||5|
|Phone calls to you||41||4|
|People shared your profile||1||0|
Get More Psychology Today Profile Views
You’ll never be able to get ALL the people who search in your area to view your profile, but you can increase the percentage who do get to view your profile.
In our example, Dr. Stuart Little’s profile gets viewed by 9% of the potential clients in his area. To get more profile views, he might consider:
- Improving his profile picture.
- Improve his blurb that describes his practice as “We Do Whole Cheese Therapy”.
Have you considered signing up to Psychology Everywhere as a complement or alternative to your PsychologyToday profile?
Convert Psychology Today Profile Views to Appointments
It’s kind of sweet to get Psychology Today profile views, but it’s not really helpful to your practice. What is helpful is when a viewer on your profile calls you, sends you an email, or clicks through to your web site. Check what opportunities your Psychology Today profile views offer for getting an appointment.
In our example, for visitors to Dr. Stuart Little’s profile on Psychology today:
- 3.1% of profile views contact directly (call or email)
- 3.6% of profile views click through to the web site to learn more
More than half of the potential clients clicked through to the web site. If Dr. Little did not have a web site, he would lose more than half of his potential appointments from Psychology Today.
What Can You Do?
Contact TherapyEverywhere for a free consultation about your website and Psychology Today profile. Make sure that you offer a compelling experience that helps convert profile views to appointments. Call today, or just fill in the contact form and click Send. We’re looking forward to helping!Please share this post!