There is one key ingredient to practice success. It’s not your logo, and it’s not the furniture in your office. If you want to build or sustain a successful private practice there is one key ingredient that you absolutely must have.
Appointments. You need to have a flow of new client appointments, and recurring appointments from existing clients.It sounds so obvious – booking appointments is the key to growing your private practice. What is not obvious, however, is why a potential client will choose you. What triggers a client to convert from “just visiting” to an appointment?
Put yourself in the shoes of a potential client visiting your site and ask yourself:
- “WHY should I make this appointment?”
- “WHAT is the benefit to me and why do I need to do it NOW?”
- “Do I REALLY NEED to devote my time and money and emotional capital to you?”
What are you doing that is different, that will pique the interest of your potential client?
If you seem like every other therapist, then you have not given your potential client any reason to call YOU. And, being like everybody else is just not enough to get a potential client to call you. You need to be DISTINCTIVE, to set your practice apart from the pack.
The attention of your potential client needs to earned. You need to give them a reason to reach out to you. make the appointment. Just doing what other practices do, sets you back from your goal of getting new appointments.
Make sure that you have defined the goal of your next step, after the client reaches out
Once a client reaches your site, the goal is to set an appointment. The goal is not to be polite, or understanding, or start giving advice over the phone. The goal is to set an appointment. You will need to EARN an appointment because you can offer a group or individual session that your potential client feels will help.
Does your site open or close the door to practice success?
How easy are you making it to for a potential client to call you, fill out a contact form, or – best of all – request an appointment? You may want to make sure that your client can ask for an appointment, easily find your phone number (and call from a smartphone just by clicking), fill out a contact form while looking at content that directly addresses their pain.
Stay focused on setting the appointment, not on SELLING them on your credentials as a therapist or your treatment modalities.
The websites built by TherapyEverywhere are completely focused on helping your practice book appointments. And, Schedule > Bill > Deliver makes it incredibly easy for clients to take that first step. Your next step to practice success is to reach out to TherapyEverywhere. Do it today. Arrange a free consultation with the practice growth experts.