How much of your professional training covered marketing a private therapy practice? The short answer, is that your formal education probably didn’t cover much in the way of marketing. We have yet to meet the Therapist, Coach, Counselor, Psychotherapist, Psychologist, or Social Worker who learned how to reach a target market in school.
The first rule is determining who you want to reach. What is your target demographic?
Defining a Target Audience
Who do you want to reach. We like to think of marketing as finding the audience that meets three critera.
- Issue(s) that needs treatment
- Catchement area/Geographic area
- Ability to pay
An example of who might include:
condition: “parents of children with learning disabilities” AND
location: “who live in or near Highland Park” AND
ability to pay: “who have Sigma insurance”
Marketing A Private Therapy Practice To Your Target Audience
We find it useful to think of your audience in concentric circles: issues, catchment area, ability to pay. The group that overlaps on all three circles is your target audience for marketing a private therapy practice.
Consider the case of a child psychologist. Does he or she want to attract older adults facing depression or bipolar disorder?
When you think of marketing, think of what issues, where the clients are located and how they will be able to afford your services.
How Are You Doing in Reaching Your Target Audience?
Are you getting too few calls about your services that actually turn into clients? What story do the analytics for your web site tell you about who is coming to your web site?
Are site visitors coming from within your catchment area? Are site visitors following up by filling in a contact form? What pages on your site do visitors “land” on? What pages seem to hold their attention and what pages seem to drive them away?
The statistics for you site can tell a fascinating, informative story about who is coming to your web site, who is not coming, where they are coming from, and what triggers them to leave the site without making an appointment. You, or someone that you trust, should regularly monitor the analytics for you site, and use the information to grow your practice.
Help is Available
Your job is to help your clients. Our job at TherapyEverywhere is help you get clients.
When we think about marketing a private therapy practice using the Internet, we think about the target audience for your practice.
Feel free to call TherapyEverywhere today and ask for a no-obligation consultation. Effectively marketing a private therapy practice is not easy, but we can help. Just fill in the contact form and click Send.