How often do you counsel clients against setting unrealistic, idealized standards? Falling into a Nirvana fallacy is the single biggest self-inflicted damage that you can do. Waiting for perfection is holding back your practice. Click here to schedule a no-obligation consult.
The perfect website, perfect social media profiles, and perfect advertising campaigns, if they could exist, would be perfect for just a moment in time. The day after you “sign off” on your digital presence, the digital world keeps on evolving.
An alternative – strive for excellence in cycles of continuous improvement
At Therapy Everywhere we embrace continuous cycles of incremental improvements. In each round we focus on increasing the value of your digital marketing. Data collected in the previous round drives improvement in the next round. What parts of the site are most effective? What searches lead clients to reach out and contact you?
Remember – “The perfect is the enemy of the good”. Until your site is live, and until your social media profiles are active, you are not even on the playing field!
Is perfectionism holding back your practice?
Perfectionism puts the brakes on speed and agility. Perfectionist tendencies can cause you to delay action until you are 100 percent ready. Perfectionism puts the brakes on fast moving experimentation that will yield tangible results for your practice.
In practice, being 20 percent ready may allow you to reap 80 percent of the benefits. Speed, agility, and a willingness to experiment will enable you to take advantage of emerging shifts before your competitors.
Perfectionists often believe that mistakes equal failures. At Therapy Everywhere we embrace mistakes. By making mistakes we are learning about our potential clients and continually sharpening our focus. Mistakes made in Month “N” will drive improved results in Month “N+1”.
The New Jersey Style: excellence vs. perfection
Striving for excellence enables you to provide valuable information to the community and bring new clients into your practice. Striving for perfection is a recipe for disaster. Your costs will be higher and your results will be poorer.
In the world of product development, this striving for excellence over striving for perfection is sometimes called New Jersey style. New Jersey style refers to an approach that describes the dynamics of balancing less functionality (“worse”) with simplicity (“better”). Hence, the less gentle term “worse is better”. When marketing your therapy practice, strive for excellence without falling into a Nirvana fallacy.
Reach out today. Strive for excellence
Striving for excellence, not for perfection, is the best route to growing your practice.
[contact-form-7 id=”2779″ title=”Simple Contact Form for Embedding”]
Reach out for help in making your digital presence more effective
With a single minded focus on delivering more clients to your practice, we will make your website, social media, or advertising work for you. Call now, or just fill out the contact form for more information. Ready for a complimentary consultation? Click here to schedule your no-obligation consult.