Are you getting unusual referral traffic?
Often, sites get unusual referral traffic from sites that don’t seem to make sense. (At the time of this writing, many of our sites are getting fake traffic from “news.grets.store” and “static.seders.website”.)
Where does fake referral traffic come from?
- Referral Spam: Spammers send fake traffic to your site so that their URL will appear in your analytics reports under “referral.” Their goal is to lure you to to visit their sites in order to sell a product or service, distribute malware, or just get your credit card details.
- Ghost Referrals: Some spammers send data directly to Google Analytics using your tracking ID. This is known as ghost referral traffic because there is no visit at all to your website.
- Crawlers and Bots: Crawlers or bots that do not identify themselves or mimic human behavior can skew your data.
Take action to keep your Google Analytics data meaningful
To keeo your GA4 referral traffic data useful, you need to be on your toes. You can take proactive measures (such as implementing filters) and stay vigilant to understand what your Analytics data really means
