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Does size matter? Absolutely. For images.

File size is important. Large image sizes slow down page loading speed — leading to lower SEO and viewer attrition (when viewers bounce off the page).

So, you always want to reduce file size. When you get a profile picture or a stock photo, the file is almost always much wider than it needs to be for display.

shrink your image files for high performing pages

Two free tools to reduce image size

We like using Squoosh or BulkResize. Both tools are free.

What width should I set for resizing images?

Use Schoosh to reduce images to a fixed widthIn general, resizing down to 400 pixels or 800 pixels width will deliver a sharp image and significantly reduce file size. In Squoosh, if you pick the resize option, you can enter a width in pixels, and then you are good to go!

Can I resize images with text?

You can resize images with text — but with an important caveat. Infographics and other images with text should be shrunk carefully. To minimize “choppy” or “ragged” edges on rounded letters, such as “c” or “o”, it’s best to resize by multiples of 2. That is, shrink to 50% or 25% of the graphic’s current size.