With just a bit of effort, you can create great posts that increase engagement, improve your chances of being shown in News Feed, and bring more potential clients to your site. Learn how to make the most effective posts on Facebook business pages.
Tickle interest in your posts
Your posts will appear in the News Feed of your contacts. People get interested in the parts of their News Feed that has interesting stories— interesting photos, funny videos, important headlines. Even if you have a compelling offer, keep in mind that the news feed is not the place for heavy-handed sales language.
- You can attract customers with a tasteful message
- Avoid the hard sell (at all costs, avoid using ALL CAPS, 50% OFF, LAST CHANCE SALE!)
The more interesting your story, the more people will love your posts.
Use an image that magnifies your story
Great images stop people in their tracks as they scroll through their News Feed. Your picture works most effectively when it complements your text. In combination, text and image can help you deliver a clear, authentic and engaging message.
- Where possible, choose a single image.
- Collages or “before and after” comparison don’t deliver the same impact as a single clear image.
- Prefer pictures that you take over stock photography.
- If you do use stock photos, prefer photos that look “more real”.
Use pictures that amplify your story and help people relate to you more easily.
Link back to your site
Link posts have a large, clickable area that helps drive people to your website. When you add a post, enter the URL of the location on your site and then hit Enter.
Facebook automatically pulls in the title, description and image are taken from your URL. You can add your leader text and – if needed – you can customize the image. Make sure that your graphic and text are compelling and engaging. A great question and an interesting picture can lead potential clients from the News Feed to your site.
What else can I do?
Did you know that TherapyEverywhere can configure your website so that new posts are automatically republished to your Facebook business page? Each post includes a link back to your website, helping to lead more potential clients into your practice. Find out more about how professionals use Facebook business pages.
Are you ready to move ahead and start seeing results?Click here setup a free consultation to get feedback about your social media or website.