Do you want to increase the number of clients booking appointments with you? Social media can be a great source of referrals, or it can be a time and resource drain on your practice.
To help you leverage social media effectively, consider the following when building and executing a social media strategy for your counseling or therapy practice.
Step 1 Where Are You Going?
Determine your intention. What do you want to accomplish? Who do you want to attract? Your goals will drive all of your actions and plans for the the social web. Define a clear social media intention. Know the results you want to achieve and write them down.
Step 2 Define Your Niche in Social Media
The social media space is crowded beyond belief. Define your niche as rigorously as you can. Your definition might include:
- Geography: where are your clients located?
- Area: what needs will you address? (Examples might include anxiety, bullying, etc.)
- Ability to pay: specific insurance plans or clients who can pay out of pocket.
- Target: who do you need to reach? (Examples: professional referrals, parents, court officers, others.)
Step 3 Pick Your Social Media Platform
Choose the social media platform or platforms that will enable you to reach your niche. Within that platform, you may need to narrow down to specific groups or communities. By focusing, you can working effectively and reach the people whom you want to target.
Step 4 Share Your Passion
Share your passion in everything you do on social media. You are passionate about healing and helping. That passion, that sense that you can help, needs to reach your target audience in your posts and responses.
Step 5 Post, and Post Effectively
Build your expert status and credibility. You need to post frequently, and keep your posts focused on your areas of expertise. However, you do not want to be blatantly self-promoting.
Use these formulas for your guideline:
- 90% of each post should provide pertinent, useful, interesting information in your area of expertise
- 10% of each post can talk more about you (your experience, encouraging the audience to get to know you, inviting the user to contact you)
- Wherever possible, include a link back to your site.
In your posts, engage. Ask questions. Stimulate discussion. Give generous compliments to other posters (such as, “that was a really useful insight…”).
Respond. You don’t have to spend hours, but you do need to respond when people comment on your posts or when they reach out to you.
We Can Help
At TherapyEverywhere, our goal is to help you use your website and social media to effectively expanded your client base. To find out what we can do for you, call today or just fill out the form and click Send.