Need a boost for your site? Need to engage clients and give them a reason to call? Need to describe new areas of your practice? Our concierge content and copywriting for therapists will help create a compelling experience for visitors. [Read more…]
Content marketing for mental health professionals works. Effective, well-written content works for SEO (to bring potential clients to your site), to engage site visitors and convert visitors to appointments. content brings visitors to your website and transforms them into new clients.
Quality content builds your reputation and demonstrates your expertise. By letting potential clients know about you and your practice, you help attract the clients that you most want. Even when a potential clients know they need help, they often spend time researching before deciding to contact you. Mindful content marketing helps potential clients choose you.
A recent article in Wired Magazine described just how much time adults spend online. More time than sleeping, working or commuting! The takeaway lesson for therapists: if you are to meet clients where they are, you can’t ignore your online presence.
Something we often hear is…”my clients aren’t online” or “the web doesn’t really impact my business.” Well, it’s just not true. Your potential client likely spends more time online than doing anything else in their life. If you want to meet clients where they are, you need to be online, addressing their pain points, using language that addresses their needs.
Have you considered why potential clients might reach out to you for an initial consult? If your list starts with “meaningful therapeutic relationship” or “trained in XYZ”, start again. Establishing a connection is the only way to get potential clients to call for an initial consult.
I get the feeling that this therapist gets me
Creating empathy is good for practice growth. And, it is good practice. The necessary and sufficient conditions of therapeutic personality change described by Carl Rogers include feeling empathy for the client, and clearly communicating your empathy and regard. [Read more…]
How often do you counsel clients against setting unrealistic, idealized standards? Falling into a Nirvana fallacy is the single biggest self-inflicted damage that you can do. Waiting for perfection is holding back your practice. Click here to schedule a no-obligation consult.
The perfect website, perfect social media profiles, and perfect advertising campaigns, if they could exist, would be perfect for just a moment in time. The day after you “sign off” on your digital presence, the digital world keeps on evolving. [Read more…]
What is social marketing? Every time you post, respond, comment, recommend or share you are engaging in social marketing. Properly done, social marketing will help attract new clients to your practice.
When you post content to your website, and when you share that content on social media, you will become what you post. Your activity on social media sites such as LinkedIn, Facebook, Yahoo Groups or Google+ will shape perceptions of your practice.
- What treatment options do you want to be known for?
- What target populations do you want to attract?
If you are focused on moving more of your practice to online sessions, for example, you would not want to post about disorders or issues that require face-to-face sessions. In this case, you would not choose to post about eating disorders or educational assessments. If you prefer to avoid testifying in divorce cases, don’t post content about your experience testifying in child custody cases.