With a sense of accomplishment, you survey your newly framed diploma hanging on the wall of your freshly furnished office. You have obtained your degrees, completed the necessary training, signed the lease for your office, and you are now ready to … [Read more...]
Content marketing for mental health professionals works. Effective, well-written content works for SEO (to bring potential clients to your site), to engage site visitors and convert visitors to appointments. content brings visitors to your website and transforms them into new clients.
Quality content builds your reputation and demonstrates your expertise. By letting potential clients know about you and your practice, you help attract the clients that you most want. Even when a potential clients know they need help, they often spend time researching before deciding to contact you. Mindful content marketing helps potential clients choose you.
Need a boost for your site? Need to engage clients and give them a reason to call? Need to describe new areas of your practice? Your writing is your first opportunity to represent who you are to potential clients and connect on a deeper level. My … [Read more...]
What is social marketing? Every time you post, respond, comment, recommend or share you are engaging in social marketing. Properly done, social marketing will help attract new clients to your practice. When you post content to your website, and … [Read more...]
A recent article in Wired Magazine described just how much time adults spend online. More time than sleeping, working or commuting! The takeaway lesson for therapists: if you are to meet clients where they are, you can't ignore your online … [Read more...]
Have you considered why potential clients might reach out to you for an initial consult? If your list starts with "meaningful therapeutic relationship" or "trained in XYZ", start again. Establishing a connection is the only way to get potential … [Read more...]