Google radically restricts AdWords for rehab and addiction programs. For many addiction psychologists, residential rehab programs, and sober living homes, Google Ads provided great results. However, following reports about shady and dangerous rehab facilities, Google implemented tight restrictions. These limitations apply across the board to non-profit and for-profit facilities, equally to programs with a long track record and to fly-by-night operators, to residential facilities and to private practice psychologists. In fact, even non-profits recognized by Google Grants are subject to the restrictions.
If you own a rehab facility or treat substance abuse in your private practice, this could create real trouble for you. Or, since change also creates opportunity, you may be able to leverage Google’s policies to grow and build. Remember – the same policies that restrict what you can do on Google Ads apply to your competitors as well. [Read more…]