The URL of a page has an integral role in getting good search engine results your site. When you tweak site content to improve search results (SEO), it can be tempting to fiddle with your URL. Before you decide to change URLs to improve SEO, read on. [Read more…]
You can easily see your bounce rate on Google Analytics. Your bounce rate is the percentage of single page sessions on your website. In general, as your site attracts more potential clients, your bounce rate will decline. There are measures that you can take to reduce your bounce rate and, more importantly, convert more visitors to appointments. [Read more…]
How often does your site appear in search results? The number of impressions for your site are an indication of how well your site is doing in terms of search ranking. As your search ranking improves, the number of impressions will increase. Impressions are the first step, but only the first step, in getting leads. To convert site visitors to appointments, you will need to get browsers to actually click through to your site. [Read more…]
Remarketing enables you to target ads at people who have previously visited your site. Instead of showing an ad to all people browsing the web, or to all people in a specific geographic area, remarketing enables you to show your ads to people who have already browsed your site. The ads can be shown wherever they might be (checking the weather, reading a blog, catching up on the local news). [Read more…]
For promoting your therapy practice, imagine how useful it would be to have detailed demographic data on who visits your site. You could use detailed demographic data to focus your efforts and grow your practice.
Examples of when a therapist would love to have detailed demographic data
Consider how you might use more information about who is coming to your website to help you sharpen your message. [Read more…]