Have you considered why potential clients might reach out to you for an initial consult? If your list starts with “meaningful therapeutic relationship” or “trained in XYZ”, start again. Establishing a connection is the only way to get potential clients to call for an initial consult.
I get the feeling that this therapist gets me
Creating empathy is good for practice growth. And, it is good practice. The necessary and sufficient conditions of therapeutic personality change described by Carl Rogers include feeling empathy for the client, and clearly communicating your empathy and regard.
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What is important to your potential clients?
Creating that feeling of empathy requires you to touch your potential clients – to address their most important wants, feelings, and fears. The touchstone for each group of clients is different. It might be concerns that “my teenager will not succeed”, or fears of being lonely, or getting into bad relationships. What examples are relevant for your practice? Hint: the top ten list will not include “ample parking” or “deep work”.
Once you have their attention, potential clients will want to know specifics about your practice, but before they get to that stage you need to establish empathy.
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After clients reach your website or social media, engage the client with content that talks to their pain points.
The bottom line – getting potential clients to a transformational moment
As a mental health professional, you should have a highly developed sense of what pains your potential client. Too often, though, when psychologists build websites or profiles or run advertisements, the focus is on the psychologist. Remember – it’s not about you, or your credentials, or your treatment modalities, or your experience.
Potential clients care deeply about their own needs. Once a potential client understands that you can address his or her pain, you are halfway home to getting that client to reach out. Go for the issues that hurt – learn more about thinking like a client and thinking about the specific issues that are important to potential clients.
Our most successful clients think about what’s important to potential clients. Touch the pain points of your potential client. When your website, Psychology Today profile, social media, or paid advertising touches “what my clients need”, you are on the way to the transformational moment when a single individual feels “she gets me, maybe she can help”.
Take practical steps now
Click here to arrange an initial consultation and start making your website and other marketing channels more effective. We can help you identify the pain points, establish empathy, communicate empathy, and eliminate barriers that stop clients from asking for an initial consultation. The practice growth experts at TherapyEverywhere have a single focus: delivering more clients to your practice. Call now, or just click to setup a no-obligation consult.
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