Are you getting the most mileage that you possibly can out of your Psychology Today profile or your Good Therapy profile?
When a potential client gets to your profile, you only have ten to twenty seconds to connect
Use this checklist to see where you might improve your profile. Make the most of your profile views on PsychologyToday.com or GoodTherapy.org.
Be clear, be professional
Is your name spelled without using ALL CAPS? You are a highly trained professional out to inspire, not a spammer promoting dubious investment advice or off-label medications. Keep it professional.
Is your profile compelling?
Imagine that you are a potential client. Will the text on your profile get them to call you, message you, or click through to your website?
By the time a potential client gets to your profile on Good Therapy or Psychology Today they have travelled quite some distance in getting ready to get help. When writing your profile, address their needs and describe how you can help. Be friendly. Provide real content and write about the difficulties that your visitor may be experiencing.
Your profile should engender a feeling that you can help, to encourage the reader to take the next step and contact you.
Write directly to your potential client.
For example, “Are you feeling worried all the time” rather than “I treat people who worry all the time”
Avoid jargon in your profile
For example, “Do you feel sad or feel that you have no energy or oomph” rather than “I treat people with depressive disorder”
Stand out from the crowd in your GoodTherapy or PsychologyToday profile
Do you have special training or skills? Are you especially good at particular issues?
In your profile, keep the focus on the client, not on you
Follow the 80:20 rule in your PsychologyToday profile or GoodTherapy profile. Spend at least 80% addressing your ideal client and the client’s problems. Keep the discussion about you and how wonderful you are to no more than 20% of the profile.
Get coverage in geographic areas for your profile
Enter the zip codes and towns near your office, so that your profile gets exposure for potential clients in your catchement area. In PsychologyToday.com, click on Nearby Areas to make sure that your profile shows up in more than one zip code.
Sanity check on your GoodTherapy or PsychologyToday profile photo
Will your photo attract or deter potential clients? The first thing that a potential client sees, before clicking through to your profile, is your photo.
Is your photo friendly, welcoming and cheerful? If you don’t have a professional color photo, now is the time to get one. Click here for more tips on your profile photo. Having a good photo can increase the number of leads and appointments that you get.
Need Help with your PsychologyToday profile or GoodTherapy profile?
At TherapyEverywhere, we’re happy to help. As part of our Grow package or Super Grow Package, we will improve your PsychologyToday profile or GoodTherapy profile, and work to make sure that the maximum number of profile view result in appointments. Call today to get help, for a free 15-minute consultation, or just go to the sign-up page and get started.Please share this post!