You can spend a lot of time creating posts on social media (Facebook, Google+, and LinkedIn) and not get many results. There are a few simple tips for making effective posts that generate more appointments.
In posts, link to your web site
If your goal is to create new appointments and build your client roster, the first step is often to get the viewer into your site, away from the busy, distracting environment where you are posting. Once on your site, you can hammer away at your message and win more appointments. [Read more…]