A recent article in Wired Magazine described just how much time adults spend online. More time than sleeping, working or commuting! The takeaway lesson for therapists: if you are to meet clients where they are, you can’t ignore your online presence.
Something we often hear is…”my clients aren’t online” or “the web doesn’t really impact my business.” Well, it’s just not true. Your potential client likely spends more time online than doing anything else in their life. If you want to meet clients where they are, you need to be online, addressing their pain points, using language that addresses their needs.