You can leverage Facebook groups to grow your practice. Here is a simple three step strategy to leverage Facebook Groups for your practice: [Read more…]
Articles and guidelines to help you grow your practice.
Have you considered why potential clients might reach out to you for an initial consult? If your list starts with “meaningful therapeutic relationship” or “trained in XYZ”, start again. Establishing a connection is the only way to get potential clients to call for an initial consult.
I get the feeling that this therapist gets me
Creating empathy is good for practice growth. And, it is good practice. The necessary and sufficient conditions of therapeutic personality change described by Carl Rogers include feeling empathy for the client, and clearly communicating your empathy and regard. [Read more…]
Are top search engine results worth the effort? Being #1 for “metro area therapist” is great – but it is not the only way that you will get new clients and it is, likely, not the best way. In fact, aiming for #1 may lead you to a expensive, frustrating, exhausting arms race with huge therapist directories and very large practices.
Instead, [Read more…]
How often do you counsel clients against setting unrealistic, idealized standards? Falling into a Nirvana fallacy is the single biggest self-inflicted damage that you can do. Waiting for perfection is holding back your practice. Click here to schedule a no-obligation consult.
The perfect website, perfect social media profiles, and perfect advertising campaigns, if they could exist, would be perfect for just a moment in time. The day after you “sign off” on your digital presence, the digital world keeps on evolving. [Read more…]
Don’t promote yourself. Self-promotion will not help your therapy practice succeed. “Promoting my practice” sounds less self-aggrandising than “shameless self promotion” but it is unlikely to have better results. Instead, focus on promoting solutions for your clients.
The big reason that shameless self promotion doesn’t work
Self-adulation doesn’t work because people are self-interested. [Read more…]